Japan Rolls Out ‘Sexy Bins’ to Reduce Littering

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Have you heard about the new incentive in Japan to stop people dropping trash?

In a bizarre effort to tackle waste on the streets of Tokyo, the softcore JAV company, Soft On Demand (SOD) is behind the latest bizarre Japanese trend…porno-litter bins. These high-tech trash cans reward passers-by for dropping their litter inside with a range of sounds and words of encouragement (or not!) as well as displaying some saucy images. Voiced by some of Japan’s eco-conscious AV stars, the idea is largely just a publicity stunt but, with their reception going down well and knowing Japan, these could just take off.

In this feature, we take a look at the latest news from Tokyo as Japan rolls out its sexy bins to clean up the streets.




The Culture of Littering in Japan

Japan is a nation already obsessed with waste management and can boast an impressive recycling rate of 77% (vs just 20% in the US and 36% in the UK). Culturally, there is no need for any anti-litter campaigns, people just naturally deposit their trash in the receptacles provided or take it home with them. You may remember during the FIFA World Cup in 2014 when, despite their team losing to Argentina,  the Japanese fans made headlines as they cleaned up the stadium after the match….even collecting tiny fragments of confetti!

So, in general, the nation boasts a healthy and ingrained attitude towards keeping their streets clean and the country has very few problems with littering.

However, there are parts of the capital city where litter remains a huge problem, notably in those areas of Tokyo with a busy nightlife. Tourists and drunk salarymen are where the finger of blame is being pointed and it is perhaps at these two groups that these innovative Japanese porn bins are directed.

Japan’s Sexy Bins

The initiative is the brainchild of Soft-on-Demand who designed the bins to help tackle the problem of littering in an innovative and fun way. With a carrot instead of a stick approach, the city’s visitors are rewarded by the bins each time something is placed inside.

There are three types of bin:

  • Moeru for combustibles.
  • Moenai for incombustibles.
  • Binkan for cans and bottles.
japans sexy bins

This is a whole new definition for trashcanning!

Each bin is fitted with a display screen and a speaker so that each time litter is fed into the aperture an audio and visual response is generated. Comments, videos and sounds vary depending on the bin being used with some being ‘sensitive’ to being penetrated and uttering moans and whimpers whilst others spew forth more sadistic words by way of incentive (‘Did you put it in properly?’, ‘You trashy bastard!’).

Videos are erotic rather than pornographic and feature the talents of some popular JAV stars who work with Soft On Demand.

There are around 60 different responses available from each litter bin which encourages people to keep feeding it with more trash. The result, it is hoped, will incentivize people not to drop litter on the streets but place it in these saucy cans instead. With this kind of encouragement, it is likely that Tokyo’s visitors will be scouring the sidewalks to find other people’s litter just to be entertained.

The Technology

The Internet of Things (IOT) is big business in Japan and if something is large enough to stick a sensor, Bluetooth transmitter or remote control on it then the chances are you can find anything that is tech-enabled. From digital bras and WiFi enabled piggy banks to USB eyelash curlers and more, Japan is obsessed with turning everyday items into novelty gadgets.

So, it seems perfectly natural that the humble litter bin has also been given a makeover. However, the idea of an interactive digital trash can isn’t that new, automated response technology from litter bins has been around for at least a decade.

What is new is that these kinds of bins have far more sex appeal!

So, how do they work?

japans porn bins

The ultimate sin bin.

A sensor in the chute of the bins means that the response delivered is varied according to the size of the rubbish being placed inside. There are additional sensors inside the bin which monitor how close to capacity it is getting and therefore how close to ecstasy the bin is. Combined with a light-up meter, users can bring a bin to climax if they time their deposit right!

The bins were placed in Shinbuya’s hotel district for a trial and the initial response was very encouraging. However, the installation is principally a publicity stunt and there is no suggestion that these sexy bins will be rolling out nationwide anytime soon.

Soft On Demand: Risqué Publicity Stunts

Soft On Demand is one of Japan’s largest adult video companies and is well known for its creative approach to the production of JAV content. It also has a reputation for its publicity stunts and high-profile PR campaigns.

Previous attempts to hit the headlines with some creative new ideas for fusing AV fun with common Japanese ventures include Tachinomi Bars, VR Rooms and Love Hotel Rooms.

In March 2019, they were in the news again with their attempts to clean up the world using power generated by dirty thoughts. Yes, this unique concept used static bicycles operated by men watching porn on VR headsets to produce electricity. If that idea wasn’t eccentric enough, SOD decided that the men chosen to ride the bikes would all be virgins.

Coinciding with the Japanese equivalent of a second Valentine’s Day (White Day), the VR Virgin Powered Porn Drive was a huge success for the company and gained them much media attention.

soft on demand white day electricity virgin power

Soft on Demand are no strangers to wacky PR stunts.

They’ve even toyed with using some of their content to promote other environmental messages with a series of videos featuring JAV stars offering eco-friendly tips with highly suggestive and sexual overtones.

The company has previously hosted its own AV awards nights and is a prominent campaigner for the promotion of safe-sex and increased condom use in Japan with the Stop! STD! group.

In all, Soft on Demand is a creative company that has an extremely active PR team that promotes the business in some unique and unusual ways. You can follow the exploits of the SOD Create team via their Twitter feed.

As for the bins, Soft on Demand may well have its detractors from the more puritanical edges of Japanese society but you can’t fault them for their drive to clean up the environment ….even if it is purely driven by filthy habits 😉

Featured images via SOD Create Official Blog.

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